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July 28.2025

2 Minutes Read

Monmouthshire Seeks to Leverage Tour de France for Tourism Boost

Cyclists racing past Big Ben in vibrant daylight.

Monmouthshire Aims for Tour de France Glory

In a spirited call for recognition, Cllr Richard John, the Conservative leader of Monmouthshire County Council, has formally requested that the prestigious 2027 Tour de France include his region in its route. This iconic race not only signifies a monumental event in cycling but also presents an opportunity for local businesses and tourism.

Building Community and Economic Opportunities

The potential inclusion of Monmouthshire in the Tour’s route comes with promises of substantial economic benefits. Cllr John noted that Monmouthshire’s rich cycling culture already draws visitors, making it a prime candidate for a part of this globally celebrated competition. Hosting segments of the Tour de France could propel local hospitality and small businesses into the spotlight, amplifying the economic impact on the communities.

The Spectacular Welsh Landscape

While the Tour will officially include stages across Scotland, Wales, and England, the specifics of the route remain under discussion. Cllr John envisions the race showcasing not only the finish line in Cardiff but also the breathtaking landscapes of Monmouthshire—from the lush rolling hills of the Wye Valley to the rugged peaks of Bannau Brycheiniog National Park. Presenting such stunning scenery would enhance the event’s appeal and encapsulate the vibrancy of Welsh nature.

A Call for Unity in Support of the Proposal

As talks progress regarding the route, community support will be crucial in advocating for Monmouthshire's inclusion. Cllr John emphasizes that it’s not just a matter of local pride; it's about leveraging a significant international event to uplift and energize the local economy. By coming together to back this initiative, residents and stakeholders can make a compelling case to the Tour de France organizers.

Looking Ahead: The Future of Cycling in Wales

The Tour de France’s anticipated return to Wales in 2027 is a thrilling prospect, renewing interest in cycling at both local and national levels. With sustainability and community wellbeing at its core, the event could serve as more than just a race—it could be a catalyst for a thriving cycling culture.

In inviting the Tour to Monmouthshire, Cllr John poses a vision that intertwines sport with community, economic growth, and the beauty of Welsh landscapes, making it a call to action for more than just cyclists but for all who cherish the region's charm.

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Monmouthshire Seeks to Leverage Tour de France for Tourism Boost

Monmouthshire Aims for Tour de France Glory

Building Community and Economic Opportunities

The Spectacular Welsh Landscape

A Call for Unity in Support of the Proposal

Looking Ahead: The Future of Cycling in Wales

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