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August 08.2025

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Monmouthshire's New Breastfeeding Strategy: A Community Call to Action

Monmouthshire Breastfeeding Strategy abstract floral design.

Monmouthshire Launches Exciting New Breastfeeding Strategy

In a proactive move for public health, Monmouthshire County Council recently announced the launch of its new Breastfeeding Welcome Scheme, coinciding with the global celebration of World Breastfeeding Week, celebrated from August 1-7. The initiative aims to rally community support and raise awareness about the significant benefits of breastfeeding for both infants and mothers.

Why Breastfeeding Matters

Breastfeeding is more than just a personal choice; it's a vital public health issue. Numerous studies affirm its numerous benefits, including boosting the baby’s immune system and supporting maternal health. Recognizing these advantages, Monmouthshire’s initiative encourages local businesses and public venues to actively support this natural process by becoming Breastfeeding Welcome locations.

How the Breastfeeding Welcome Scheme Works

The initiative is designed to be straightforward and impactful. Participating venues will undergo a brief, informative presentation lasting just 10 minutes to understand UK breastfeeding laws followed by the registration process. Once registered, venues receive an official Breastfeeding Welcome sticker, signifying their commitment to creating a supportive environment for breastfeeding mothers.

Community Involvement: A Collective Effort

The Council is calling on other public venues to join the movement, emphasizing that every individual has a role in making breastfeeding a normal and accepted practice in public spaces. Mary Ann Brocklesby, Monmouthshire County Council Leader, expressed her commitment to fostering an environment where all mothers feel empowered to breastfeed, reflecting on her personal experience to underscore the importance of support and acceptance.

The Goal: A Welcoming Monmouthshire

By rolling out this scheme, Monmouthshire aims to normalize breastfeeding in public, providing mothers the comfort and confidence to nourish their children without hesitation. This initiative not only benefits families but strengthens the community's health ethos.

Get Involved

Businesses and community groups interested in joining the effort are encouraged to reach out: contact flyingstart@monmouthshire.gov.uk for further details on how to register and support this vital community health initiative.

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